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Hawke’s Bay, located on the eastern coast of New Zealand’s North Island, is a region renowned for its stunning landscapes, rich cultural heritage, and thriving economy. It is known for its diverse geography, ranging from rugged mountains to fertile plains and sparkling beaches. For immigrants considering a move to this vibrant region, here’s a comprehensive overview of what Hawke’s Bay has to offer across various aspects of life:

Classic New Zealand Wine Trail

Hawke’s Bay stands out as a premier wine-producing region, renowned particularly for its exceptional red wines like cabernet sauvignon, merlot, and syrah, as well as its exquisite chardonnays. The region’s fertile soils and favorable warm, temperate climate provide the perfect conditions for vineyards to flourish.

As the first stop on the Classic New Zealand Wine Trail, Hawke’s Bay attracts wine enthusiasts from around the globe. The region’s wine scene is further enriched by its 30+ cellar doors and numerous artisan producers, all easily accessible via the region’s 200km of flat, cyclist-friendly trails. Cycling wine tours are a popular way to explore the area, offering a unique and leisurely way to experience the Hawke’s Bay wine culture.

Climate & Notable Landmarks

Hawke’s Bay enjoys a warm, temperate climate, with hot, dry summers and mild winters. This climate is ideal for outdoor activities and agriculture, making the region famous for its vineyards and orchards. The region also experiences plenty of sunshine throughout the year, making it a great place to enjoy the outdoors.

Hawke’s Bay boasts several notable landmarks, including Cape Kidnappers, which hosts the world’s largest mainland colony of gannets. Additionally, Lake Waikaremoana features a walking track that is part of New Zealand’s prestigious list of nine Great Walks. Finally, Te Mata Peak offers breathtaking 360-degree views of Hawke’s Bay, along with spectacular walking tracks for visitors to explore.


Hawke’s Bay has a diverse economy, with agriculture, horticulture, and viticulture being major contributors. The region is known for its high-quality produce, including wine, fruit, and vegetables, which are exported around the world. Tourism is also a significant industry, thanks to the region’s natural beauty and cultural attractions.

Did you know? Hawke’s Bay is the largest apple, peach, and squash-growing region in New Zealand.

New Zealand’s Art Deco capital

Adding to its charm, Hawke’s Bay is celebrated as New Zealand’s Art Deco capital. Following the devastating 1931 earthquake, the cities of Napier and Hastings were rebuilt in the architectural styles of the era. Visitors to Hawke’s Bay can enjoy guided tours and vintage car rides throughout the year, but the excitement peaks in February during the week-long Art Deco Festival. Tens of thousands of people flock to the region to participate in this vibrant celebration of Art Deco style and culture.

Education and Healthcare

Hawke’s Bay offers a range of educational opportunities, from preschools to tertiary institutions. The region is home to several high-quality schools and a campus of the Eastern Institute of Technology. Healthcare services in Hawke’s Bay consist of a range of public and private healthcare providers offering a wide range of services.

Cost of Living

The cost of living in Hawke’s Bay is generally lower than in larger cities like Auckland or Wellington. Housing prices are more affordable, and everyday expenses such as groceries and transportation are also reasonable. This makes Hawke’s Bay an attractive option for those looking to live well without breaking the bank.

Community and Support Networks

Hawke’s Bay has a strong sense of community, with many local organisations and groups offering support and assistance to newcomers. Whether you’re looking to meet new people, get involved in community projects, or access support services, you’ll find plenty of opportunities to connect and get involved in Hawke’s Bay.

Hawke’s Bay’s unique blend of outstanding wines, stunning architecture, and vibrant cultural scene makes it a truly exceptional destination for immigrants looking to experience the best that New Zealand has to offer. Whether you’re looking for a place to raise a family, start a business, or simply enjoy a more relaxed lifestyle, Hawke’s Bay has something for everyone.

If you are considering New Zealand immigration options, please feel free to get in touch with our Woburn team. We can not only help with your visa requirements but also with more information about Hawke’s Bay, suburbs to consider living in, details on job and education prospects, and other relocation support.

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