Migrating to a new country is a life-changing decision—and one that involves navigating complex visa processes. Whether you’re moving for work, study, or family, having the right support can make all the difference. Immigration advisers are often the go-to professionals for visa assistance, but not all advisers are created equal.
In this post, we’ll explore five key things to watch out for when choosing an immigration adviser, and why doing your homework can save you time, money, and stress.
What Is an Immigration Adviser?
Immigration advisers (IA) are professionals who hold specialist qualifications in NZ Immigrations which enable the IA to help people apply for visas and navigate the immigration systems. In New Zealand, licensed immigration advisers are regulated by the Immigration Advisers Authority (IAA) – a Government body which provides a certification to meet Immigration compliance standards of operation. They must meet competency standards and follow a professional code of conduct.
Did you know?
Lawyers and some other professionals are exempt from licensing and can also give immigration advice, but licensed advisers are preferred due to their specialised expertise.
Learn more about who can give immigration advice.
1. Make Sure They’re Licensed
Before you engage with any adviser, verify their licence. Licensed advisers must meet competency standards and follow a code of conduct that determines they must:
- Be honest, professional, and respectful
- Provide a written agreement outlining services and fees
- Offer timely updates on your case
- Charge fair and reasonable fees
Check the Register
You can easily verify whether an immigration adviser is licensed by using the official register of licensed immigration advisers.
This searchable database allows you to check if a person is currently licensed under the Immigration Advisers Licensing Act, the type of licence they hold, and whether their licence has ever been cancelled, suspended, or refused. It’s a reliable tool to ensure you’re working with a qualified and authorised professional.
2. Independent vs. Company-Based Advisers
When selecting an immigration adviser, consider whether they work independently or as part of a larger firm. Independent advisers can offer a more personal, one-on-one experience, which some clients may find appealing. However, there are potential downsides to working with a solo operator. One of the main concerns is the lack of backup—if your adviser becomes unavailable due to illness, travel, or other commitments, there may be no one else to step in and keep your application moving forward.
Additionally, immigration is a complex field with many different visa categories, each with its own set of rules and nuances. Larger firms often have teams of advisers with diverse experience across various visa types, increasing the likelihood that someone on the team has specific expertise in the type of visa you’re applying for. This collaborative environment can also mean better quality control, access to internal peer reviews, and more comprehensive support throughout your immigration journey.
Watch Out For:
One-person operations may struggle with complex cases or sudden availability issues. A company may offer more robust support and continuity.
3. Longevity, Experience and Reputation Matter
The length of time an adviser or immigration firm has been in business can be a strong indicator of their reliability and expertise. A company with a long-standing presence in the industry is more likely to have encountered a wide range of visa scenarios and successfully navigated complex cases. Longevity also suggests a level of trust and credibility—after all, businesses that consistently deliver poor service rarely last.
When researching advisers, look for signs of stability such as a well-maintained website, client testimonials, and a history of positive outcomes. These can all point to a provider who not only understands the immigration process but has proven their ability to support clients over time.
An adviser or firm that’s been in business for years is more likely to have:
- A proven track record
- Experience with a wide range of visa types
- Stability and credibility
Look for testimonials and reviews that show long-term success.
4. Are They Up to Date?
Immigration rules and visa requirements change frequently, so it’s crucial your adviser stays current. A good way to assess this is by checking their online presence—do they share updates, news, or insights on immigration changes? This kind of engagement shows they’re actively monitoring the landscape and adapting their advice accordingly. It’s also worth considering how familiar they are with the local culture and systems of the country you’re moving to. An adviser who understands not just the legal side but also the practical realities of settling in a new place can offer more comprehensive and relevant guidance.
A good adviser should:
- Stay informed about policy updates
- Share news and insights on social media or blogs
- Understand local culture and context
Browse their website or social media—are they posting recent updates? Do they engage with current immigration topics?
5. Can They Help Beyond the Visa?
Some firms offer not only immigration advice but also relocation support, which can be invaluable in making sure you’ve covered all the bases to start your new life more smoothly and without unnecessary stress. Services may include:
- Finding suitable housing
- School enrolment for children
- Pet relocation
- Cultural orientation
- Connecting with local service providers
Bonus Support:
Moving is more than paperwork. Ask if your adviser can connect you with relocation experts or offer bundled services.
Final Thoughts
Choosing the right immigration adviser is about more than credentials—it’s about trust, support, and long-term success. Take the time to research, ask questions, and compare options. As experts in New Zealand immigration, Woburn International has been helping people migrate to New Zealand for over 30 years. With a vast range of services and a team of local consultants, Woburn has helped more than 10,000 individuals and families to move and settle into their new life in New Zealand (Aotearoa). Contact us today to learn more about our tailored approach for your individual needs.
Checklist Before You Hire an Advisor:
- Are they licensed and listed on the IAA register?
- Do they specialise in your visa type?
- Do they have a team or work solo?
- How long have they been in business?
- Do they offer relocation or post-visa support?
